So a lot of my friends are sharing this Dove ad. You know, the one with the forensics artist? He draws women how they see themselves and the whole thing is suppose to teach us that we are more beautiful than we think we are and boost our confidence and self-worth.
Does anyone else have a problem with this?
This whole campaign is perpetuating the lie that a woman's worth is in her appearance. Dove is saying that women must strive to be beautiful because it is through beauty that we attain strength and power. And when they celebrate "all women," they only show conventionally attractive, predominately pale, thin to moderately thin women in their ads. Thus perpetuating very narrow standards of beauty.
Another huge problem I have with Dove is their parent company Unilever which owns Axe. Don't get me started on the recent Axe Apollo commercials (women portrayed as overly sexualized, ultimately fickle damsels in distress). Dove and Axe are sibling companies, both with campaigns designed to appeal to opposite sexes, both sexist in their own ways.
Have you seen these commercials? What was your initial response?